June 4, 2025

The Workwear Group welcomes Belconfect and Shoeteq!

We’re thrilled to share that The Workwear Group (TWG), parent company of DASSY®, has officially acquired Belconfect, one of Belgium’s foremost specialists in custom-made workwear and safety footwear under Shoeteq.

This strategic move strengthens our market position across Europe, broadens our product offering, and significantly deepens our expertise in safety solutions. More than a partnership, this is a meeting of shared values, with a mutual commitment to sustainability, innovation, and local presence at the heart of our collaboration.

🗣️ Veronique Mulliez, CEO of the WorkWear group clarifies: “The integration of Belconfect within The Workwear Group fits perfectly into our long-term strategy. With this acquisition, we combine expertise in custom-made workwear and safety clothing with our existing range, enhancing our ability to offer integrated solutions.”

Belconfect will continue to operate independently from Dottenijs, maintaining its strong team and customer-first mindset. Within TWG, all brands – DASSY®, Proteq, Dress Confect, Radius Leasewear, and now also Belconfect and Shoeteq – will preserve their unique identities while unlocking powerful synergies.

We’re excited for what lies ahead – new opportunities, greater innovation, and an even stronger ability to serve our customers.

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